Integrity Toys has just announced (to much hoopla and controversy on the W Club) a line of dolls based on FANS of My Little Pony. The press release states the dolls will feature a new female body as well as fashions inspired by the Brony and PegaSister sub cultures.
The sketches look really great to me and I like the more sophisticated looks over the Equestria Girls line Hasbro currently has. Integrity has really knocked it out of the park with Hasbro’s Jem line, so it makes sense to me to see them make a strong play for the adult My Little Pony collector. Check out the sketches and the press release below!
FOR IMMEDIATE RELEASE
Integrity Toys, Inc., under license from Hasbro, Inc., is thrilled to announce the “heart MY LITTLE PONY” fashion figure collection, a high end collectible series inspired by and made to honor the fans of the MY LITTLE PONY brand.
This special-edition collection that is guaranteed to be “at least 20% cooler” will include several fashion dolls and figures inspired by both male MY LITTLE PONY brand enthusiasts (often known in popular culture as “bronies”) and female enthusiasts (often known as “pegasisters”).
“The MY LITTLE PONY brand has the most amazing community of fans, based around the positive messaging showcased on the My Little Pony Friendship is Magic animated series” said Alain Tremblay, marketing director of Integrity Toys, Inc. “We cannot wait to showcase and honor their fandom through this unique and trendy series of collectible 12-inch figures, decked out in MY LITTLE PONY branded gear and more”. Vaughn Sawyers, head designer for Integrity Toys added, “As MY LITTLE PONY fans are as firmly entrenched themselves in popular culture as the brand itself, and with fans on our own design team, we felt that now was the perfect time for a collection like this.”
This is not the first time Integrity Toys has teamed up with Hasbro, Inc. Integrity also has been producing JEM AND THE HOLOGRAMS collectible dolls under license from Hasbro, Inc. for the past few years.
The heart MY LITTLE PONY figures, which will be done in 1:6 scale (approximately 12 inches tall) are set to be released approximately in the fourth quarter of 2015 and more details about their pricing and where to purchase them will be available closer to the release date. In the meantime, Integrity Toys has released two prototype sketches, including one male figure and one female figure, and is taking an email sign-up notification list at its website at www.integritytoys.com/mlp.